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How to Argue with a Cat: A Human´s Guide to the Art of Persuasion
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If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and… Přejít na celý popis
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If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You'll learn to:
Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power
The result? A happy, hopefully scratch-free, resolution.
'Jay Heinrichs knows a thing or two about arguing' The Times
'A master rhetorician and persuasion guru' Salon
'You got a bunch of logical engineers to inject pathos
into their arguments ... it works!' NASA engineer
- Nakladatel
- Penguin
- Rozměr
- 109 x 198 x 15
- jazyk
- angličtina
- Počet stran
- 125
- Vydání
- 1
- isbn
- 978-1-84614-957-3
- Vazba
- měkká vazba
- datum vydání
- 1.03.2018
- ean
- 9781846149573
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