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Pre-Suasion : A Revolutionary Way to Influence and Persuade
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In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion',… Přejít na celý popis
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In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
- kategorie
-
Knihy »
Cizojazyčná literatura »
English literature »
Nonfiction »
Economy, Politics and Business
- Nakladatel
- Folio
- Rozměr
- 130 x 197 x 30
- jazyk
- angličtina
- Počet stran
- 436
- Vydání
- 1
- isbn
- 978-1-84794-143-5
- Vazba
- měkká vazba
- datum vydání
- 20.04.2017
- ean
- 9781847941435
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