Cex Sells: New Inspiration for Valuable Customer Experiences
Cex Sells: New Inspiration for Valuable Customer Experiences - Beate van Dongen Crombags,Deborah Wietzes Nedostupné

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Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience. Customer EXperience (CEX) is hot! Nowadays is more and more difficult for companies to be distinctive through… Přejít na celý popis

Vesmírníček: Letíme dál aneb už zase usínáme s vědou Nejkrásnější dětská kniha se vrací! Objevujte tajemství vesmíru a mimozemského života s úžasnými ilustracemi, z nichž některé svítí ve tmě! Více informací

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Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience. Customer EXperience (CEX) is hot! Nowadays is more and more difficult for companies to be distinctive through the products they offer. So it is key to stand out by services offered in addition to these products. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice. ‘CEX SELLS’ is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. They include ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience. They show how front-runners worldwide have optimized their customer experience, and what other companies can learn from that. A book that will definitely inspire you to improve your own organization's customer experience!

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Nakladatel
BIS Publishers
datum vydání
1.01.2016
ean
9789063694449
Počet stran
176
jazyk
angličtina
Vazba
měkká vazba
isbn
978-90-6369-444-9

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