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Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech… Přejít na celý popis
O životních lekcích i humoru. O tom, kým je Štěpán Kozub bez scénářů a kostýmů. Více informací
K tomuto produktu zákazníci kupují
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Inspired The Bata Way
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Radical Candor
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The Everything War
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Beat Stress at Work: How to Balance Your Ambition with Your Anxiety
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Our Next Reality
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Gung Ho!
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Rethinking Competitive Advantage: New Rules for the Digital Age
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Principles : Life and Work
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Leaders Eat Last : Why Some Teams Pull Together and Others Don´t
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Growth. A Reckoning
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An Ugly Truth : Inside Facebook´s Battle for Domination
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
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Getting Things Done : The Art of Stress-free Productivity
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Success Habits : Proven Principles for Greater Wealth, Health, and Happiness
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Centennials: 12 Habits of Great, Enduring Organisations
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Power and Prediction: The Disruptive Economics of Artificial Intelligence
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Hegarty on Advertising
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Tribe of Mentors : Short Life Advice from the Best in the World
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Optimal
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Liftoff
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Brand it Like Serhant
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The Chancellor: The Remarkable Odyssey of Angela Merkel
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How to Think Like an Economist
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Hidden Potential
Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love-and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations-dramatically improving their own product efforts. Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories-and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix-INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new-sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
- kategorie
-
Knihy »
Cizojazyčná literatura »
English literature »
Nonfiction »
Economy, Politics and Business
- Nakladatel
- John Wiley & Sons Inc
- Hmotnost
- 682 g
- isbn
- 978-1-119-38750-3
- Počet stran
- 368
- datum vydání
- 30.01.2018
- ean
- 9781119387503
- Vazba
- pevná vazba
- jazyk
- angličtina
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