0.0 z 5 hvězdiček
měkká vazba
The Experience Economy, Updated Edition
Kniha ( měkká vazba )
- Produkt je vyprodaný.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many… Přejít na celý popis
K nákupu nad 499 Kč v našich knihkupectvích získáte jako dárek Vánoční Dobrou záložku, za jejíž tvorbou stojí oblíbená knižní ilustrátorka Adéla Stopka!
Více informací
K tomuto produktu zákazníci kupují
-
The 7 Habits Of Highly Effective People: Revised and Updated
-
Energy and its impact on economics growth in the world economy
-
Gonzo Capitalism: How to Make Money in an Economy that Hates You
-
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
-
NOVINKA
Inspired
-
Making Sense of Chaos: A Better Economics for a Better World
-
The Everything War
-
How to Think Like an Economist
-
Open Veins of Latin America
-
It's OK To Be Angry About Capitalism
-
Hegarty on Advertising
-
Leaders Eat Last : Why Some Teams Pull Together and Others Don´t
-
Emotion by Design: Creative Leadership Lessons from a Life at Nike
-
Megathreats : Ten Dangerous Trends that Imperil Our Future, and How to Survive Them
-
Free and Equal
-
The Chancellor: The Remarkable Odyssey of Angela Merkel
-
Climate capitalism
-
The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage
-
How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems
-
Beijing Rules: China´s Quest for Global Influence
-
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
-
The Penguin Book of Modern Speeches
-
The Trainspotter´s Notebook: The unmissable book from TikTok´s trainspotting sensation
-
An Ugly Truth : Inside Facebook´s Battle for Domination
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
- kategorie
-
Knihy »
Cizojazyčná literatura »
English literature »
Nonfiction »
Economy, Politics and Business
- Nakladatel
- Harvard Business Review Press
- Rozměr
- 141 x 209 x 36
- jazyk
- angličtina
- Počet stran
- 400
- Vydání
- 1
- isbn
- 978-1-4221-6197-5
- Vazba
- měkká vazba
- datum vydání
- 5.07.2011
- ean
- 9781422161975
Hodnocení a recenze čtenářů Nápověda
0.0 z 5 0 hodnocení čtenářů
0× 5 hvězdiček 0× 4 hvězdičky 0× 3 hvězdičky 0× 2 hvězdičky 0× 1 hvezdička
Přidejte své hodnocení knihy
Vývoj ceny Nápověda
Získejte přehled o vývoji ceny za posledních 60 dní.
Maloobchodní cena
Minimální prodejní cena:
0 Kč
Nápověda
Články, které stojí za pozornost
-
-
-
-
-
-
-
-
-
-
-
-
